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Hey there! My name is Pooja Shah

I'm a multifaceted professional proficient in user research, product design, user experience, strategy, innovation, growth hacking, and product management

My Story

The joy of learning and the excitement of embarking on new journeys have always been driving forces in my life. From a young age, I was presented with a narrow set of career options by my family, but I felt a pull towards something different. The world around me, ever-changing and full of possibilities, inspired me to carve my path.

As I embraced my role as a User Experience/Product Designer, I found a perfect marriage of my innate abilities and interests. Problem-solving, empathy, and logical thinking became my guiding stars as I delved into the realms of research, design, and management. These skills, honed over years of practice and dedication, allowed me to adapt quickly and become an expert in various subjects within the field.

Throughout my 20+ years of professional experience, my commitment to understanding and empathizing with clients has been unwavering. Their needs have become the cornerstone of my approach to design, shaping not only my professional endeavors but also my values. With the acquisition of my Product Management certification, I further expanded my skill set, learning to approach design with a strategic and business-oriented mindset to master innovation strategy within a company. 

For me, the essence of life lies in the continuous pursuit of knowledge and mastery. Each new challenge is an opportunity to learn, grow, and evolve. The promise of a fresh start, combined with the thrill of exploration, fuels my passion and drives me forward on my journey of self-discovery and innovation.

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Case studies

My 20+ years of design experience translates to

What do I believe is key to good UX/UI design?

Understanding the backstory of every problem helps us craft effective solutions. Continuous research and validation ensure alignment with users' needs, leading to impactful designs.

Design is an ongoing journey, where we constantly refine ideas with the user's perspective in mind, ensuring effective and resonant solutions.

Here's how I spend my free time.

History, Fiction, Health, Mythology, Fantasy, and Mystery are some of my favorite genres. My all-time Favorite book is Fountainhead by Ayn Rand.

From the Himalayas to the Sahara, from Beijing to remote villages in Iceland, I travel to explore, connect, and create lasting memories.

Chasing sunsets, rainbows, perfect scenery, or everyday moments, every scene is worth capturing artistically.

I create and direct street plays and musicals for kids aged 3-14, believing that dance and drama are invaluable for learning.

Life is a challenge, and learning is the answer to all the challenges in life.      

Strategic Planning for Workplace to Event planning gives me the thrill to design and plan to wow!    

Here are some photos I've taken during my travels.

Here are a few examples of my Interior Design work.

Get In Touch

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Call 

408-898-1965

Email 

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